This press release describes Beyond Meat's launch of a functional beverage line called Beyond Immerse™ in the New York market, including new consumer packaging. It contains no commercial kitchen equipment specifications, no foodservice capital goods, and no dealer, consultant, or operator equipment-specifier angle.
FSENews.com covers cooking equipment, refrigeration, warewashing, ventilation, prep and storage, ice and beverage dispensing systems, and ware-handling — the capital goods side of the foodservice industry. A branded consumer beverage rollout does not meet that editorial threshold regardless of the brand's broader foodservice presence.
Readers interested in the product launch itself can follow coverage at Food & Beverage Magazine, FSENews's sister publication, which covers food and beverage product innovation for the broader industry. Equipment dealers and consultants tracking plant-based protein trends as they affect kitchen equipment load planning or cold-storage requirements can find relevant context in our refrigeration spec analysis and energy-and-sustainability coverage.
FSENews editorial will not publish this release as a news article. If a subsequent release from this company addresses beverage dispensing equipment, cold-chain refrigeration, or foodservice operator equipment adoption related to new product lines, we will evaluate it at that time.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.