The press release submitted for rewrite describes the Toronto Star's 'Top 100 Under $100' consumer dining guide for Toronto and the Greater Toronto Area. It contains no foodservice equipment content — no cooking, refrigeration, warewashing, ventilation, prep, ice, or ware-handling product information — and therefore cannot be responsibly rewritten as an FSENews trade news article.
Publishing a fabricated equipment story based on this source would violate the editorial standards of FSENews.com and its sister publication Food & Beverage Magazine, which require that all specifications, certifications, and product claims be drawn directly from verified source material.
Equipment dealers, manufacturer reps, consultants, and operator specifiers rely on FSENews for accurate cooking equipment coverage and dealer-channel intelligence. Introducing invented specs or product claims — even in a rewrite — would erode that trust.
If you have a legitimate press release covering commercial kitchen capital goods — such as a new combi oven, blast chiller, rack conveyor, or ENERGY STAR-rated refrigeration unit — please resubmit and FSENews editors will produce a trade-ready article from the verified source material.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.