FSENews and its editorial team cover commercial foodservice equipment — the capital goods that operators, dealers, manufacturer reps, and consultants specify, purchase, and service in professional kitchen environments. That includes cooking equipment, refrigeration, warewashing systems, ventilation, ice and beverage equipment, prep and storage, and ware-handling.
The submitted press release concerns Heirloom Coffee Roasters and the national launch of a consumer-facing product line called Clean Craft™. The release contains no equipment specifications, no BTU or kW ratings, no NSF or ENERGY STAR certifications, no dealer-channel information, and no foodservice operator implications tied to capital goods purchasing.
As a result, FSENews is unable to produce a trade-relevant equipment news article from this source material. Editors recommend this release be directed to consumer food and beverage publications. For context on how coffee and beverage dispensing equipment is covered in this trade, readers can explore our ice-and-beverage equipment coverage or review energy-and-sustainability spec trends for commercial beverage operations.
Manufacturers, PR professionals, and brand communications teams submitting to FSENews should ensure releases pertain to commercial kitchen capital equipment. For consumer food and beverage brand coverage, Food & Beverage Magazine at fb101.com may be a more appropriate editorial home.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.