The press release submitted for rewrite concerns 5-hour ENERGY® branded consumer energy shots tied to a National Donut Day promotion. It contains no commercial kitchen equipment specifications, no NSF or ENERGY STAR certifications, no dealer or operator channel information, and no capital goods content of any kind.
FSENews.com covers commercial cooking, refrigeration, warewashing, ventilation, prep, ice, and ware-handling equipment for foodservice buyers, dealers, manufacturer reps, consultants, and operator specifiers. A consumer beverage SKU launch does not fall within any of those categories.
If you are looking for coverage of beverage dispensing equipment, ice-and-beverage systems, or back-of-house refrigeration relevant to beverage service, FSENews editors welcome properly scoped equipment releases in those categories. For consumer food and beverage brand news, our sister publication Food & Beverage Magazine is the appropriate editorial home.
Operators and dealers seeking guidance on beverage-adjacent capital equipment — such as under-counter refrigeration or cold-beverage dispensing systems — can explore our ice-and-beverage category coverage and prep-and-storage spec analysis for relevant product intelligence.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.